Product Selector - Doors
Case Study
US Builder Supply – Ken Swanson – Owner
US Builder Supply is an Austin, Texas based supplier of building products throughout the USA. Almost anything you can think of that can be attached to doors plus products for bathrooms, security and safety are included in the thousands of products the company stocks.
The crucial interface with customers comes through http://www.usbuildersupply.com/ where you can find literally hundreds of pages of product information as well as the company’s favourite recipes (we like the summertime feel of Cucumbers and Onions)!
Ken Swanson is the owner of the business and the driving force behind the website. For a long time Ken looked for a product configurator that he could use on the website to help customers choose the right product for their needs. What he found was a lot of expensive, highly customised products that were too niche oriented for his requirements.
Disappointed Ken also looked into developing a configurator for himself, taking bids from local software developers.
Exploring the problem from a different perspective Ken went looking for decision tree software that could be adapted for use as a product configurator. What he found again were complex and expensive products built around analysis of data.
What Ken wanted was a simple tool to take his clients down a decision path to enable them to choose the right product.
He got that tool when he bought Mapit Designer.
“The way I see it, every business and every industry has their own processes. It might be product configuration, help desk information, anything. There is no simple solution for companies that want to present information in an orderly manner.”
Until Mapit Designer that is!
“I purchased Map and love it! You don’t know how long I’ve been looking for such a product to help our company.”
This example is directly from US Builder Supply's website and shows how easy it is for Mapit Designer to present complex information in a simple question and answer style - and how great graphics make the script even more powerful.
The script has been designed to be informational as well as sales oriented.
The final result is a customer driven decision making process that results in an educated customer and strong sales.